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Design. Innovation.
Distribution.

Leave The Details To Us.

SERVICES

Streamline Your Success.

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SFS incorporates real-time online integration using SAP software and vendor direct portals allowing instant order fulfillment via direct-to-consumer platforms. This ability gives our vendor partners full retail presence, along with reporting second to none. 

  • Product setups
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  • Establish new retailers
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  • Digital & physical presence
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  • Social media management
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  • Digital assets
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SFS offers hands-on focus with every product we carry. We carefully choose our vendors to ensure we are passionate and confident that our lineup provides quality and value to our customers.

  • Full-service distribution model 
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  • Experience distributing overweight & oversized products
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  • Direct shipping to retailers & consumers
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  • Proven track record distributing to both national & independent retailers
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Manufacturing private label CE accessories as well as global sourcing goods from our skilled team in Asia is what sets us apart. Have an idea? Pitch it to us and we can send the ideas to be created, packaged and come to life. 

  • Product design & development
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  • Expert sourcing team overseas
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  • 18 years manufacturing consumer electronics
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  • production & quality control management
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  • Established relationships with factories

ABOUT

Straight Forward Sales Inc. operates from an expandable 58,000 square foot facility located in the beautiful city of Stratford Ontario, only 90 minutes away from Toronto Pearson International Airport and all major courier hubs. Fully automated business management software powered by SAP includes full EDI integration strategically designed to meet all publisher, manufacturer and retailer specific requirements.  With our experienced sales, logistics, design, translation and marketing teams, we provide a full-service option for distribution to national, dot.com and independent retailers worldwide.

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2012

Year Established

32

Retail
Partners

25

Vendor Partners

CUSTOMERS

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Interested in becoming a Partner? 

Retail Partners

CONTACT

Inquiries

For any inquiries, questions or feedback, please

call: 519-489-0126 or fill out the following form

Someone will get back to you as soon as possible.

Head Office

91 Lorne Ave East

Stratford, ON  N5A 6S4

Canada

 

Tel: 519-489-0126

Hours of Operation

Monday - Friday: 9:00am - 5:00pm

Saturday: Closed

Sunday: Closed

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© 2021 Straight Forward Sales Inc.

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