About Us

Straight Forward Sales Inc.

Founded in 2012, Straight Forward Sales Inc. is a leading full-service omnichannel distribution and marketing firm representing vendors across various product lines supporting Brick and Mortar, ecommerce and independent retail partners worldwide. SFS is headquartered in Stratford, Ontario with a state-of-the-art expansion facility opened in spring 2023, SFS is poised to further increase its capacity to over 63,000 feet of space on-site, along with +/-25,000 feet of flex space used for oversized freight and specialized material handling. SFS uses a fully automated business software powered by SAP, which includes custom EDI solutions strategically designed to meet all vendor and retailer needs as well as a ProShip integration to handle 24-hour turnaround on all online and DTC fulfillment.

In our 13+ years of operations, SFS has built strong and long-term relationships with customers from DTC to small retail, online, big-box retail and wholesale sectors. SFS’ competitive advantages lie in its reliable supplier relationships, automated supply chain processing, abundant and diverse inventory, fair pricing, prompt delivery, and superb customer service.

VALUES

ADAPT TO CHANGE

If the last few years have taught us anything, it's expect the unexpected. We're ready and willing to adapt to changes and develop future-facing strategies for ourselves and our vendors.

COLLABORATE

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Our small teams routinely lean on each other to complete projects, utilizing knowledge and experience across all teams to deliver the best product possible.

PROVIDE VALUE

We measure our decisions and impact based on the value provided, routinely looking for new creative ways to provide value throughout the product lifecycle.

MAKE EVERY DAY COUNT

Small or large, the attitude and commitment we make every day dictates our values. A daily focus on continuing our momentum and continuously improving guides our future decisions and approach.

CELEBRATE VICTORIES

Work hard, play hard. We believe in celebrating and recognizing the hard work of our team, placing employees in positions to succeed and celebrating when they do.

COMMUNITY

SPONSORSHIPS

We're proud to be part of the Stratford community & sponsor local youth sports programs and community events.

LOCAL INITIATIVES

SFS began in Stratford and we still call it home today. We value our community and are always looking for ways to give back.

PARTNERSHIPS

We've built strategic partnerships with local businesses, enabling us to handle a wider arrays of needs efficiently.

Community

What
We Do

At our core, we are a full-service distribution company with the skills and personnel to handle almost any request. We pride ourselves on being able to handle challenges others can't and continuously work to improve our capabilities & services to reflect market changes and the needs of our customers.

Our skilled teams are the key to our success, enabling us to handle a diverse set of requirements with ease and providing us greater control over our processes. Specializing around our 3 pillars of service; Sales, Distribution, and Manufacturing, our employees are the embodiment of our culture, frequently collaborating across teams and learning new skills to stay a step ahead.

Sales

Distribution

Manufacturing

View Our Services

Our
Approach

Our approach has grown and evolved around our teams, with tailored offerings based on market needs and our own expertise. Our end-to-end model empowers our approach, providing us with greater detail on our products throughout the entire process, enabling us to intervene or assist as needed as well as articulate requests and timelines to both vendor and retailer.

We have the ability to take your product all the way from an idea to achieving product placement in trending retailers, as well as just about anything in between. We support & grow brands of any size, offering trackable value and opening your brand to new opportunities to build and thrive both in-store and online.