YOU ASK, WE DELIVER.
Leave the details to us.
Solving the Challenges That Stall Great Products
Our teams specialize in solving the real-world problems that slow down launches, growth, and retail expansion.
Trouble getting your product displayed and set up with retailers?
Our talented sales team has experience setting up products with the biggest online and physical retailers, providing our vendor's full retail presence.
Problems sourcing product?
Our skilled team overseas are sourcing specialists and have built relationships with factories to get the job done right the first time. They work hand-in-hand with our design team to turn your product idea into a reality.
Overwhelmed by shipping?
Operating out of a 63,000 sq foot facility, we have the space and capabilities to ship all sizes of products, with experience shipping oversized & overweight products. We have the experience and knowledge to efficiently distribute your product.
SALES
Achieve Full Retail Presence
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Visibility
Even the best product can struggle without proper visibility. Achieving both an online & physical retail presence is critical, getting eyes on your products where and how your customers' shop. We have experience working with the largest retailers on both fronts, from Walmart & Amazon to regional retailers focused on serving their communities.
Presentation
While visibility is crucial, so is presenting your product in a compelling fashion. This requires attention to detail throughout the whole process. From setting up your product in trending categories and identifying keywords that help potential customers find your product, to curating photos & text that tells your product's story. We create digital assets that are both intriguing and effective at sharing what makes your product or brand special.
Localization
Selling in Canada comes with unique regulatory challenges, especially around bilingual packaging requirements. Our team simplifies this process by guiding vendors through exactly what’s needed to make their products compliant. We provide full-service localization, including French translations, packaging design, and the production of bilingual stickers or box sleeves to adapt existing inventory. Whether you're launching in Canada for the first time or navigating new retail standards, we make it easy to get your product retail-ready without starting from scratch.
Your Brand.
Your Story.
We believe that a strong brand identity is key to standing out in the marketplace. That’s why we work closely with your team to understand your brand’s values and personality, enabling us to create messaging and content that accurately reflects your unique qualities.
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Amazon Enhanced Content
Stand out from the competition and showcase your product with custom content tailored to your brand. Amazon Enhanced Brand Content (EBC) allows you to supplement your product listing with attention-grabbing content, increasing customer engagement & improving your conversion rate. We work with your team to understand your brand's values & personality, to create on-brand messaging & content that's relevant to your product.
DISTRIBUTION
CANADIAN MARKET EXPERTS
We specialize in bringing vendors into the Canadian market, navigating requirements and regulations with ease.
CERTIFICATIONS . TRANSLATIONS . RETURNS . PACKAGING
WORLD WIDE CAPABILITIES
We have the capabilities to meet your needs, wherever they happen to be.
OVERSEAS PRESENCE . FOB CHINA . DIRECT SHIPPING . RETURNS
Since our launch in 2012, distribution has been at the core of Straight Forward Sales. We provide full-service distribution to both national and independent retailers across North America and have the expertise to meet your needs. We offer hands-on focus with every product we carry and are experts at navigating the distribution process. Operating out of a 63,000 sq ft warehouse we have the capabilities and skills to ship products of all shapes and sizes, with experience distributing oversized & overweight products.
FULL-SERVICE MODEL
Receive Orders from Overseas
We receive containers straight from overseas factories to our facility, streamlining the process.
Picking & Prepping Orders
Organizing, picking, & wrapping our orders in-house ensures we get the job done right the first time, and that all products get to their destination safely.
Unload, Sort & Store
Our warehouse team unloads, sorts & stores orders in our 63,000 sq ft facility, allowing us to handle large quantities as well as hold inventory until it's ready to be distributed.
Direct Shipping
We offer direct shipping to stores, distributions centers & customers, with experience meeting retailers requirements & timelines.
MANUFACTURING
Have an idea?
The ability to manufacture products sets us apart and provides us greater control to deliver the perfect product. We established ourselves in the industry manufacturing consumer electronics and have built up the capabilities to handle a wide variety of needs. Our skilled sourcing team gives us an overseas presence, allowing us to stay more informed on the manufacturing process and adapt to changes and requests with ease. They work directly with our in-house product development team to take your product from ideation to reality.
CAPABILITIES
Box Art/Design
First impressions matter. Make it count with product packaging that stands out. Whether it's choosing materials and colours that reflect your product or creating custom inserts and infographics, our designers understand the importance of creating compelling artwork & designs that match your brand identity and convert customers.
From custom packaging solutions to striking graphics, we have the capability to match your needs, including:
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Box Design/Materials
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Artwork
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Graphics
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Copywriting
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Custom Inserts
Product Design & Development
We specialize in streamlining the development process to bring products to market quicker. Leveraging our product development team, designers, and sourcing team, we can adapt to production changes quicker and have direct contact with the factory. These relationships are particularly powerful when modifying existing products, where we have the expertise and contacts to adjust colours, materials, and design elements efficiently.
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Full-service product design capabilities
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Product Renders
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Direct contact with factories
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In-house product development team
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9 years of experience in the industry
Product Sourcing
Our talented sourcing team takes product ideas to reality, faster. Working hand-in-hand with our product design team to get your product right the first time. Years of experience sourcing consumer electronics has allowed us to build relationships with multiple factories as well as various industry representatives.
​This knowledge and experience enable us to more effectively:
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Enter new industries and build new relationships faster
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Manage production changes & issues
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Provide pricing & timelines
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Meet localization & translations requirements
Quality Control
We understand the desire to control all aspects of your brand and know the disappointment of receiving an underwhelming product. We strive to provide high-quality service in everything we do, the manufacturing process is no different. We use third-party testing and certifications to ensure product quality remains the priority. Additionally, we complete quality tests, where a representative of ours visits the factory to test overall quality, including drop tests and printing accuracy.
Experience producing products to certification specifications, including:
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FCC
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UL
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Mfi
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CPSIA
THIRD-PARTY LOGISTICS
End-to-End Logistics That Scale With You
In addition to our industry-leading distribution and sales capabilities, we are a full-service third-party logistics (3PL) provider committed to simplifying and optimizing every aspect of your supply chain. From warehousing and reverse logistics to real-time support and retail integration, we deliver end-to-end solutions designed to support growth, efficiency, and scalability.
Why Choose SFS
With a focus on agility, transparency, and performance, Straight Forward Sales Inc. stands out as a true partner—not just a provider. Whether supporting launch logistics for high-profile product releases or handling complex returns flows, SFS brings the experience, systems, and people to deliver seamless results.
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